about us

Dhofar Automotive LLC, Sultanate of Oman

Standing tall, Dhofar Automotive, aims to establish the inherent appeal of their brands to secure a healthy market share for each of them. By leveraging the iconic personality of its brands: Chrysler, Dodge, Jeep, Ram, Fiat, Fiat Professional and Alfa Romeo; Dhofar Automotive is optimistic of a strong demand of these legendary vehicles.


Chrysler’s latest crop of models delivers great American design, innovative technology, unparalleled functionality and all the standard safety features a family aspires to have in a vehicle, at a surprising value. Further defining itself, the Chrysler brand is evolving continuously, and product improvement is at the heart of this change.


Jeep, an automobile marquee of the Chrysler Group, is enjoying a robust international revival of sorts after a makeover that has reaffirmed the brand’s roots. At the heart of the brand’s enduring appeal, is its off – road capability and adventurous spirit, which fans associate with a confident and outgoing lifestyle free from constraints.


The all-American Dodge has come into its own with the launch of re-styled product line-ups that empower customers to do more, have fun and live their lives to the fullest. The new models are packed with features and numerous product enhancements that promise to deliver performance, capability and style.


Repositioned as ‘The Full of Life Brand’, the new Dodge range delivers more excitement, functionality and value. With a work-hard, play-hard attitude, the RAM Truck brand offers the boldest, most powerful and capable pick-up truck line-up. Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.


The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Simply put, Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional.

Fiat Professional

All vehicles in the Fiat Professional range are designed and built to meet professional requirements as effectively as possible. Strengthened by its successes, Fiat Professional continues to work to consolidate its own leadership, a goal to be achieved also by developing its already extensive sales network: in fact, today there are more than 1400 Dealers in Europe and over 7500 service outlets.

Alfa Romeo

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of lightweight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

Vision & Mission

From the outset, Dhofar Automotive’s mission was to establish a company that delivered the highest levels in customer delight, through the supply of world class products and the quality and integrity in the way we do business.

We recognize that our greatest asset to achieve this objective is the individual effort of each employee, and have invested in the development of our people through training and encouragement to be leaders in customer service.

Our ultimate aim is to become a trusted lifetime partner of our customers