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All-New Jeep® Cherokee Stars At Jeep Roadshow In Oman
Posted on: 20 September 2014

All-New Jeep® Cherokee Stars At Jeep Roadshow In Oman - Sets A New Standard In The Mid-Size SUV Segment.

The latest generation of the Jeep® Cherokee mid-size SUV is a key model in expanding the success of the Jeep brand in the Middle East, where it will be available in Sport, Longitude, Limited and Trailhawk trim levels, and offered with a choice of two powertrains - the new 3.2-litre V6 Pentastar and 2.4-litre MultiAir Tigershark engines, both of which are paired to an all-new nine-speed automatic transmission, available for the first time in the mid-size SUV segment.

The all-new Jeep Cherokee has evolved from over 70 years of legendary 4x4 leadership. Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine and safety and convenience features, it delivers class-leading capability, interior space, comfort, refinement and power plus state-of-the-art technology.

The launch of the all-new Jeep Cherokee is being celebrated across the Middle East with a special roadshow that gives consumers the opportunity to take a close-up look at the Cherokee as well as its stable mates from the Jeep range.

Zachariah Mathew, Head of Marketing Communications & PR, Chrysler Group Middle East (CGME) says, “The all-new Jeep Cherokee offers customers the unique combination of legendary Jeep 4x4 capability, superior on-road ride and handling, cutting-edge, revolutionary design, world-class craftsmanship, innovative technology, new levels of efficiency, entertainment and comfort plus five-star safety features that project the Jeep brand into the future. Jeep Cherokee boasts a new contemporary design, nine-speed automatic transmission and two advanced engines, class-leading capability from three innovative 4x4 systems, more than 70 safety features, and a host of new, segment exclusive technology features.”

He elaborates, “We wanted to do something special to commemorate the launch of the all-new Jeep Cherokee, so we devised a unique roadshow concept that allowed us to fully demonstrate the capabilities of the Jeep range to our customers in Oman.”

The Jeep Roadshow, which took place at Lulu Hypermarket Bowshar, saw the all-new Cherokee joined by the Wrangler, Wrangler Unlimited and Grand Cherokee on a custom-built obstacle course - an articulation section, a side step that replicates a vehicle being driven with two wheels at a severe angle on a raised ramp and a monstrous bridge with over 40 degree inclines and a height of nearly 4 metres - designed to showcase the go-anywhere, do-anything capability of the Jeep range that has seen it become a global icon.

An enthusiastic crowd of over 400 participants and 1000 visitors experienced the capability of the Cherokee, Wrangler Unlimited and Grand Cherokee during the event and were impressed by the off-road prowess of the vehicles.

The all-new Jeep Cherokee’s ParkSense Parallel/Perpendicular Park Assist feature, a first in a Chrysler Group vehicle, was also demonstrated during the event. Using ultrasonic parking sensors on the bumper, the system finds and guides the driver into an available parking space when parking manoeuvres are initiated. The system does the steering automatically - the driver just controls the gear position and brakes.

The all-new Jeep Cherokee Trailhawk model exemplifies Jeep 4x4 capability with a distinctive, aggressive look, backed up by Jeep Trail Rated hardware, for the most capable Jeep Cherokee model and the most capable mid-size SUV in the segment.

The Jeep brand line-up available in the Middle East comprises the Compass, Cherokee, Grand Cherokee, Wrangler and Wrangler Unlimited - the widest range of models ever available at any time in Jeep’s long, legendary history.