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Legendary 4x4 automobile brand, Jeep turns 75
Posted on: 01 June 2016

The benchmark for off-roading since 1941, Jeep celebrates its Diamond Anniversary this year and special editions of popular models are to be launched shortly at Dhofar Automotive, the exclusive distributors of Jeep in Oman. Synonymous with adventure, the brand ‘Jeep’ inspires many to lead a life of thrills and provides its owners with a sense of security to take on any journey without fear.

Not surprising, when you realise it was created for the U.S military when it announced that it wanted a “Light Reconnaissance Vehicle” to replace the army motorcycles and Ford Model-T vehicles. Subsequently, the Willys Quad was produced. But the Army and the world, came to know it as the Jeep. Close to 277,000 were made for the U.S. Army and the rugged 4x4 became famous the world over when it was credited for winning the World War. A civilian version was produced in 1945. It had a four-cylinder engine, solid axles, brighter colors and better seats for the mass market. Without a doubt the war hero won the hearts of the masses too. This laid the foundation for today’s impressive vehicle line-up consisting of the Cherokee, Compass, Grand Cherokee, Renegade, Wrangler and Wrangler Unlimited.

Thanks to Oman’s unique geography, the brand has earned a cult status even in the Sultanate. Immensely popular among the young and the old alike, most Jeep owners live with the joy of owning a vehicle that can truly go anywhere. This automobile legend is only growing stronger by the day and is sure to stay in the hearts of every thrill seeker for years to come.