news & events

Posted on: 25 May 2014

The all-new 2014 Jeep® Cherokee, the new generation mid-size Sport Utility Vehicle, has been officially launched in the Sultanate of Oman.
“The all-new 2014 Jeep Cherokee will be the benchmark for mid-size SUVs with a new level of on-road driving dynamics and fuel economy, along with an improved 4x4 capability that customers expect from Jeep,” said Ismaeel Hassen, National Sales & Brand Manager, Dhofar Automotive. “the All New Jeep Cherokee boasts a new design, a nine-speed automatic transmission and two advanced engines, class-leading capability from three innovative 4x4 systems, more than 70 safety features, and a host of new technology features.”

Abdul Aziz Moolla, Regional Manager at Chrysler Group Middle East added “The 2014 Jeep Cherokee is key to expanding the success of the Jeep brand in the EMEA region (Europe, Middle East and Africa). The 2014 Cherokee holds the distinction of using the new 3.2-litre V6 Pentastar and the 2.4-litre MultiAir Tigershark engines for the first time in the mid-size SUV segment. These engines are paired to the all-new, nine-speed automatic transmission.”

Launched with the Sport, Longitude, Limited and Trailhawk models, the 2014 Jeep Cherokee offers customers the unique combination of legendary Jeep 4x4 capability, superior on-road ride and handling, cutting-edge, revolutionary design, world-class craftsmanship, innovative technology, new levels of efficiency, entertainment and comfort plus five-star safety features. The industry-first Rear Axle Disconnect improves fuel efficiency when 4x4 capability isn’t needed.

The 2014 Jeep Cherokee flaunts a fluid, sleek exterior highlighting the efficient, wind-splitting upper body, while the rugged, protective lower body conveys the legendary capability characteristic of every Jeep.

It also has a powerful stance, amazing wheel-to-body proportion, aggressive approach and departure angles, and a commanding road presence. Lighting system powered by advanced LED lighting technology is another impressive element.

The 2014 Cherokee’s comfortably modern interior is complemented by an innovative, driver-oriented cockpit loaded with easy-to-use technology, great storage features and more than 70 available safety and security features including seven standard air bags (multistage front seat air bags, side bags, window bags, driver’s side knee air bags).

Seats are ergonomically designed, and available as power adjustable, heated/ventilated seats with memory. The 60/40 split second-row seats adjusts for increased passenger comfort and cargo flexibility.

The class-exclusive Jeep Cargo Management System makes the most of the cargo space. Other optional accessories compatible with the system are available through Mopar.

The Cherokee models available in the Middle East feature a pioneering nine-speed automatic gearbox, an extremely wide gear ratio range for optimised acceleration, reduced emissions and improved fuel efficiency. The new transmission also delivers aggressive launches and smooth power delivery at highway speeds.

The Pentastar and Tigershark petrol engines offer a pleasing driving experience with reduced noise, vibrations and harshness. The Tigershark’s MultiAir technology delivers enhanced combustion control, improved efficiency and less exhaust emissions.

The new Jeep Cherokee provides a choice of three innovative 4x4 systems: Active Drive I features a single power transfer unit (PTU) that is fully automatic and delivers seamless operation at any speed in both four-wheel and two-wheel drive mode. Active Drive II includes a two-speed PTU with low gears. Active Drive Lock System includes all the features of Jeep Active Drive II and additionally provides increased low-speed power when driving over extreme off-road trails.  

The 2014 Jeep Cherokee comes with a state-of-the-art infotainment system that is intuitive as well as easy to use, providing excellent on-board experience.

Euro NCAP Five-Star Safety Rating & IIHS Top Safety Pick
The Cherokee has been awarded the Euro NCAP five-star rating and 2013 US Insurance Institute of Highway Safety (IIHS) Top Safety Pick, thanks to 65% high-resistance steel body structure and more than 70 safety and security systems including Rollover Mitigation (ERM), ABS with off-road calibration, Forward Collision Warning-Plus system, Adaptive Cruise Control-Plus, Lane Departure Warning-Plus, Blind Spot Monitoring and Rear Cross Path Detection.

Its ParkSense Parallel/Perpendicular Park Assist feature will guide the customer into available parking space. With the parking guidance system controlling the steering angle automatically, the driver needs to control just the gear position, brake, and accelerator. Taking forward security, the Forward Collision Warning-Plus detects any traffic-gap changes, and in case of a rapidly approaching obstacle from the front, its brakes are activated and driver alerted.

Additional highlights include the Adaptive Cruise Control-Plus and LaneSense Lane Departure Warning-Plus, Blind Spot Monitoring system and Rear Cross Path detection.

The 2014 Jeep Cherokee models available in Oman are Sport (2.4-litre, 4 x 2), Longitude (3.2-litre options, 4 x 4), Limited (3.2-litre, 4 x 4) and Trailhawk (3.2-litre, 4 x 4 with rear differential lock).

The 2014 Jeep Cherokee models are now available at Dhofar Automotive Showrooms across the Sultanate. To find out more or to book a test drive – call 2458 4530 or visit your local Dhofar Automotive showroom from Saturday to Thursday, between 8am and 1pm or 4pm and 8pm.