news & events

Dhofar Automotive transforms customer experience in the service lane
Posted on: 26 April 2015

Muscat: In pursuing its strategy to create a benchmark in customer experience and service, Dhofar Automotive, sole distributors of Chrysler, Dodge, Jeep, RAM, Fiat and Alfa Romeo vehicles in Oman, inaugurated the MENA region’s first ever fully air-conditioned customer interactive Fiat Chrysler service facility.
Dhofar Automotive not only reiterates its excellence in providing stellar customer experience, but also emphasizes the dominance in creating a complete and superior service facility by an automotive dealership in Oman.
Created over a span of ten months, the sprawling Fiat Chrysler Service Centre has been conceived to offer a convenient and exciting ‘Fiat Chrysler experience’ to customers. A centralized booking process, meet and greet service, a 45-minute express lane, engaging audio-visual displays, a customer lounge with free Wi-Fi A Mopar display area for spare-parts and accessories, six-minute service diagnostics, avant-garde wheel balancing bay, and ultramodern painting booth are the customer facilities provided at this  new facility.
“The Mabella service centre offers us the optimal opportunity to enrich the service experience for our customers,” said Chris Edwards, General Manager, Dhofar Automotive. “With its ease of access form both, the express way and Sultan Qaboos Highway, the new location further strengthens our presence in Oman. We are now able to provide our customers with a greatly-enhanced aftersales experience.”

“Our goal is to strategically expand our Mopar service and parts distribution network in order to support our brands and customers. For this reason, it was important to set up the new service facility equipped with state-of-the-art facilities to further improve the services we offer. It is noteworthy that Mopar parts are unique given that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler and Fiat vehicles - a direct connection that no other aftermarket parts company can provide”, Chris added.

Roderick Lloyd, Head of Aftersales at Dhofar Automotive commented, “With the inauguration of our new service facility we have now moved even closer to providing our customers state-of-the-art first class leading service that they deserve.  The centre is built with the customer in mind and to deliver outstanding service, ensuring that we expand on the Mopar experience to the most important element of our business – our customer. Facilities like the ones provided by this service centre make us optimistic in our outlook and we are confident that each of our technicians with their proven skill set and thorough market expertise will create new standards in service.”

As a socially responsible company in the Sultanate, Dhofar Automotive has continuously endeavored to live up to its commitment of providing an opportunity for the youth to develop skills that are fundamental to their progress, the company’s new Fiat Chrysler service facility is a step in the same direction. The company’s training facility at the Service centre is at the core of its human resources strategy, a policy that is in line with the national objective of offering employment opportunities for young Omanis.

Furnished with high quality equipment and Fiat Chrysler trained professionals, Dhofar Automotive’s Mabella Service Centre has been built at par with the brand’s global benchmark having 18 productive bays (15 diagnostic and 3 work bays) that can service over a 1000 cars a month and that will allow round-the-clock support. The service centre is equipped to undertake general repairs, accident jobs, body paint, spares and maintenance work, and will employ more than 50 hand-picked personnel who are well-trained and dedicated to ensure the customers have an enriched car ownership experience.